Let’s be honest — the car buying experience has changed. Today’s customers expect more than just a shiny showroom. They want convenience, engagement, and information at their fingertips. That’s where interactive touchscreen digital signage comes in.
Make First Impressions Count
When a customer walks into your dealership, what’s the first thing they see? If it’s a wall of brochures or a receptionist juggling phones, you’re missing a big opportunity. With interactive touchscreen digital signage, you can showcase vehicle features, promotions, financing options, or even service wait times — all in a sleek, engaging format.
At one dealership I visited recently, I saw a touchscreen kiosk that let me explore different trims and colours of a new SUV right on the screen. I wasn’t even planning to buy — but I left thinking about trading in my current ride.
Digital Signage Benefits
There are plenty of perks that come with adding interactive touchscreen digital signage benefits to your dealership:
- Improved customer engagement: Customers can explore on their own terms.
- Reduced wait-time frustration: Keep customers informed in service areas.
- Boosted sales opportunities: Highlight specials, upsells, and new models.
- Brand consistency: Custom content matches your dealership’s look and voice.
Empower the Customer
Car buyers do a lot of research before they visit a dealership. When they arrive, they want tools that help them take the next step confidently. Touchscreen signage gives them the ability to browse inventory, compare models, and learn about service packages — all without waiting for a sales rep.
Free Up Your Team
Your staff can’t be everywhere at once. Touchscreens help bridge that gap, answering common questions and guiding customers while your team focuses on high-value tasks.
Stand Out from the Competition
Let’s face it — dealerships often feel the same. A modern digital experience can be the difference between someone choosing your store over the one down the road.
VenueVision is the only all-in-one automotive customer experience solution that includes digital signage as part of its offering. Unlike XTime and other competitors, which lack a digital signage solution, VenueVision provides a fully integrated platform for dealerships to enhance customer communication and engagement.
